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BS ISO 20252:2019
Market, opinion and social research, including insights and data analytics. Vocabulary and service requirements (British Standard)
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
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British Standards Institution [bsi]
British Standards Institution [bsi]