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ANSI/IST IT10.7000-2015
Photography - Digital Still Cameras - Guidelines for Reporting Pixel-Related Specifications
Specifies guidelines for reporting pixel-related specifications (e.g., the number of camera pixels) of a digital still camera, for the purposes of camera labeling, camera packaging, advertising, and the like. It is applicable to monochrome and color digital still cameras using one or more image sensors
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International Imaging Industry Association [i3a]