ISO 20671-1:2021

Name: ISO 20671-1:2021
Brand: ISO
SKU: ISO 20671-1:2021
Price: 81.00 USD
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Brand evaluation - Part 1: Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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International Organization for Standardization [iso]

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Brand evaluation - Part 1: Principles and fundamentals

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