ISO 20671-1:2021

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Brand evaluation - Part 1: Principles and fundamentals

This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.

This document can be used in internal and external brand evaluation.

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Brand evaluation - Part 1: Principles and fundamentals

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ISO 20671-1:2021

Brand evaluation - Part 1: Principles and fundamentals

Are the documents at the ANSI Webstore in electronic Adobe Acrobat PDF format only?

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