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ANSI/SCTE 118-1 2012

Program-Specific Ad Insertion - Data Field Definitions, Functional Overview and Application Guidelines

This standard defines the functionality associated with Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a spot into a digital broadcast program based on the program identifier passed in the SCTE 35 cue message.

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The Society of Cable Telecommunications Engineers [scte]

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