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ANSI/SCTE 35 2022
Digital Program Insertion Cueing Message
This standard supports delivery of events, frame accurate or non-frame accurate, and associated descriptive data in MPEG-2 transport streams, MPEG-DASH and HLS. This standard supports the splicing of content (MPEG-2 transport streams, MPEG-DASH, etc.) for the purpose of Digital Program Insertion, which includes Advertisement insertion and insertion of other content types. This standard defines an in-stream messaging mechanism to signal splicing and insertion opportunities. As such, this standard does not specify the insertion method used or constraints applied to the content being inserted, nor does it address constraints placed on insertion devices.
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The Society of Cable Telecommunications Engineers [scte]
The Society of Cable Telecommunications Engineers [scte]