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ANSI/SCTE 130-3 2010

Digital Program Insertion - Advertising Systems Interfaces Part 3: Ad Management Service (ADM) Interface

This document, in conjunction with the SCTE 130 Part 3 Extensible Markup Language (XML) schema document (i.e., the XSD document), defines the XML messages expressing placement opportunities, placement decisions, and placement related event data typically exchanged between an Ad Management Service (ADM) and an Ad Decision Service (ADS). Additionally, this document and the accompanying schema document describe the auxiliary XML messages, elements, and attributes supporting the primary message exchanges.

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